Breakdown of the Image Campaign "Network Optix"
- Ulli Schulz
- Apr 16, 2024
- 1 min read
Updated: Apr 17, 2024
Client
Network Optix (Nx) is a software company focused on one thing:
Platform for IP video. Since the first product was sold in 2013, Network Optix has enabled the management of millions of IP video cameras in almost every country in the world with software that is instantly usable, open and extensible, and simple to use yet feature rich.
Script by Tefft Smith (Supervisor)
A woman packs a bag as her phone dings with a high-security lane alert at the airport. A grid of people lining up appears on her screen. Simultaneously, on a monitor, a man opens two more stations to ease congestion.
As the woman leaves her house, she receives an alert that the lines have eased. Meanwhile, a man driving past her looks for parking, and as she exits in her car, a spot opens, triggering an alert for him.
As the man drives to the parking spot, we hear a crash off screen and we see six cameras sending data to emergency teams (fire yes, medical yes, police no, people 2 men, 1 woman one boy, no fatalities).
Emergency teams respond, navigating traffic via lighter routes. Arriving, three top views show the crash scene, a man exiting his car, and a woman approaching a passenger ramp. The scenes connect, revealing the interrelated events and world.
Storyboard by Aslan Malik (Creative Director)
Look Definition by Ulli Schulz (3D Artist)
six weeks predefined production time
Creation of the Scenes according to the Storyboard
Animatic - Definition of Cameras
couple of processes and conversations later
Final moving Picture
Software used: Cinema4D (Octane), After Effects
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